Boston SEO Firm Grows by 100%

The recent buzz surrounding Google's IPO and its surging stock price has brought attention back to a very hot sector of Internet marketing known as search engine optimization (SEO). As a online marketing firm that focuses its services on website design and search engine optimization strategies, Backbone Media, Inc. is feeling the increasing effect of the boom with over 100% growth in 2004. Backbone's president, Stephen Turcotte, attributes the dramatic growth to, "advertiser awareness that search engine optimization works best when it's integrated into the entire Internet marketing strategy." He says, "website design optimization. Very few of our competitors can offer all of that from under one roof but the ones that can are slammed right now." There are essentially two ways to target market to the search audience. Advertisers can Pay-Per-Click (PPC) to be positioned in the search results for specific groups of keywords and (or) they can optimize their website to be listed in the non-paid