There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.
I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
Branding isn't cheap, after all. But it all goes back to that classic quality versus quantity debate that permeates just about every aspect of whatever business model you choose, whether it be web content or goods or services. Some things are cheap, some things are well-put together, both will sell to a certain market, and one will survive indefinitely as a quality brand and therefore a quality company.
Enough preachin' I guess, and on with the numbers. Engine Ready's released its report to the
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