What are blogs, and how do they relate to our business? Can you make money blogging... I've heard these questions so many times that I've decided to launch a webinar series entitled "Brand Humanity: How Social Technologies are Changing The Way We Do Business." I'm pretty excited about it; I've been wanting to evolve my consulting business into something I'm really passionate about. I love to educate, and I love to evangelize new trends like blogging. Perfect. My master plan is to serve as a social-technology education platform for businesses. Included in social technologies are blogs, wikis, community forums, etc. I'll be leading some of the seminars on big-picture issues, brand strategy implications, etc. and inviting specialists to co-host other sessions. At this point, future sessions will include Creating Community (co-hosted with Jake McKee, the Jeremy Wright and InsideBlogging). But for right now... If you're interested in the 30,000 foot view of how social technologies like blogs are impacting businesses and brands, you can sign up for the first of the series, Brand Humanity, which is designed for mid- to large-size companies (we'll get into culture shifts like transparency and co-creation, plus usage of blogs and wikis internally and externally). There's also a "Small Business" version that focuses more on the nitty-gritty of how to blog and less on corporate issues, internal usage, etc. Current schedule is as follows: Thursday, March 31 from 12 - 1:30 CST (mid- to large-size businesses) 15 seats @ $175 (includes first-session "guinea-pig' discount) Friday, April 1 from 12 to 1:30 CST (mid- to large-size businesses) 20 seats @ $250 Friday, April 8 from 12 to 1:30 CST (small businesses) 30 seats @ $150 If all sessions are booked, or you're interested in receiving information on upcoming sessions, please sign up for the newsletter by entering your email in the sign-up box in the left-hand column of this blog. Jennifer Rice is the founder of What's Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.
Brand Humanity Webinar Series
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