Brands, Blogs & Search in 2006

The Magazine DM News publishes a supplement called "Outlook" each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing. Executive Editor, Mickey Alam Khan has provided

• Buzz marketing or word of mouth will be big - at least the buzz about buzz marketing will be big
• Ecommerce will emphasize "interactions not transactions" per Home Depot CEO Bob Nardelli
• Mergers are acquisitions of direct, interactive, search and email marketing agencies will rise. This notion is supported by a recent report from PPC Branding - SEO firm is, we get contacted every 2 months or so from business brokers that want to "be in our corner" should we decide to go public or sell. I suspect this is more common with many larger SEO/SEM firms - particularly SEM agencies. An increasing number of clients and prospects we talk to are interested in the branding opportunities through search, TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at

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