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Brian Solis Talks You.tv

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Lifecasting is the new "it" term to describe one's use of video to project their life on the Web. Yes, it's been done before, but it didn't have a dedicated market category or a constant user base to support it.

, , and even the infamous all dabbled in early forms of video lifecasting, capturing and streaming Internet video for the world to catch a glimpse of their not-so-sensational lives.

JenniA glimpse of Jenni, January 9, 1999. Source,
It was easy to fail, give up, or retire in the days of 1.0 though, so their limited success was quite the feat considering that most Internet users were connected through 28k, 56k and at best ISDN modems.

Without mentioning how porn truly paved the way for the future of online video (even though it did), video blogging and podcasting helped carry the torch forward for citizen journalists and video on the Net.

The difference now however, is that users are feverishly participating in social media, creating an explosive frenzy which continues to inspire new producers (and new uses) for those video cameras laying around the house. And not to mention, the new web has created an entirely new set of viewers and and the ability to watch content on the go via the latest fashionable mobile accessories such as cellphones, iPods, Macbooks, subnotebooks, Zunes, multimedia players (MMPs), etc., all which have evolved into the next-generation of portable TVs if you will.

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, and most surely . Other online programming such as , , and podcast networks such as and are also enjoying success online, producing the stars of tomorrow, whether it's online or on air.

Amanda CongdonAmanda Congdon

The cast of TikiBarTV, Photo Credit: Scott Beale of Photo Credit: The short history of online video only continues to set the stage for more creative and viral amateur videos to take the world by storm. And, when combined with pervasive broadband connectivity and the global reach of social media, the world is a ripe stage for you.tv and a fundamental shift in the evolution of online culture and consumer entertainment - well, to be more truthful, all media in general.

Enter Photo Credit: Brian Solis - More pics
Any success enjoyed by his team can be directly attributed to the revolutionary work of his predecessors. Justin is a marketer's dream. Online for only 15 days (at the time of this writing), his online reality show has already surpassed 1 million page views and only continues to skyrocket. He already has appeared on local SF Bay Area TV, was splashed on the front page of the SF (great story by the way, kudos to Jessica Guynn), featured on the Today Show and MTV, and has , Dateline, and the Tonight Show scheduled.

SF ChroniclePhoto Credit: Brian
While others gush about his popularity, question what it's like to lose one's privacy, or fixate on the awkwardness of using the lavatory, dating, or having intimate relations online, I'm more fascinated with the the new medium fused with the canned audience this is forging, right before our eyes. It's making online reality TV a "real" reality.

this is FirstLife - it's just not yours. Fixing cameras in interesting locations monitoring even more intriguing and engaging individuals, broadcasting 24/7 has a real market.

Throughout the process I realized that it would only be a matter of weeks until we started to see the effects of new media and traditional media influence as it motivates next-generation You.tv producers. It will immediately amass in the form of Justin.tv wannabes and even more so, set the stage for an entirely new category of reality/new tee vee programming.

It's all about You.tv and the new, sophisticated, easy-to-use broadcast infrastructure that supports content creation and the ability to view it anywhere, anytime.

Stay tuned.


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