Video advertising online shares close ties with its more well-known sibling, the television ad, and that's what will make it a success. Accountability matters for online advertisers. An entire cottage industry has risen from the needs of businesses to campaign online, track those campaigns, and make adjustments to their sites and marketing efforts at a high rate of speed.
Those who have criticized TV ads include Google's CEO Eric Schmidt. He once opined as to why he has to settle down to watch a football game, only to be bombarded with advertising that simply does not matter to him. Big advertisers have long asked that question, but with TV the only game in town, they have largely settled for the models run by Nielsen for such measurement. To Google co-founder Sergey Brin, who talked about video advertising during Google's TV advertising test run on EchoStar and tiny cable outfit Astound Cable in California. In September,Suggest a Correction
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