British Search Less But Find More?

Recent numbers are showing that Google is an even heavier hitter in the United Kingdom than in the United States. But it also appears that UK Internet users are conducting fewer searches, and finding what they need more often.

World Fact Book) are conducting over 30 reports that came out of AOL's Data Valdez revealing that just over 50 percent of AOL users actually clicked on a search result. Of course, that may speak to the search sophistication of the average AOL user, considering the number of them that searched for www.google.com. That brings up some interesting questions. Are UK searchers more sophisticated searchers (i.e., better at query construction) than US searchers? Are UK searchers interested in a more narrow range of information? Or does the preferred search engine make a difference? Nielsen's report illustrated that Google is by far the preferred search engine in the UK, controlling 68 percent of click-throughs, a six-month increase of 2.8 percent. Google's nearest competitor, Yahoo!, controlled just 9.1 percent of click-throughs, followed by Ask.com's 7.8 percent, MSN/Windows Live's 5.8 percent, and AOL's 4.1 percent. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: