Personalization can be nice; looked at one way, it's what leads the bartender at a favorite pub to get your Guinness the moment you arrive. It can be kind of a drag, too, though - do you want your friendly neighborhood pharmacist to remember your every problem? - and so personalization was weighed against privacy in an SES Chicago session called "Battle of the Browsers."
(Coverage of
Mike GrehanThe three speakers were Chris Sherman, the executive editor of
Sherman also claimed, "Google is making Chrome their new operating system," and pointed to the way in which Consumer WatchDog is concerned about Chrome privacy issues.
Grehan countered by saying, "In order for search to get better, the search engines have to know more about you." Sherman acknowledged, too, that the security issue isn't new because ISPs have had access to all sorts of info for a very long time. Plus there's the amount of data that people are freely disclosing on Facebook and MySpace to consider.
So were you hoping for a decisive Chrome vs. Firefox vs. Internet Explorer decision? Sorry. After all that, Grehan concluded, "There is no safe browser."
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