Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply. Here's my reply... "So what?" It doesn't matter who designed your Web site. If it isn't cutting it, then it's time to move on. On the Web, we have about seven seconds to accomplish ALL of the following: 1) Relay the message "Rest Easy" instead of "Get Out of Here NOW!" 2) Build consumer confidence through words and images. 3) Gain the attention of the visitor. 4) Make a lasting impression. That's a lot to ask from a site. But professional Web designers have the skills and talent to deliver. How do you know if your site design is the cause of your suffering? How do you know if your visitors are rolling their eyes instead of smiling? Ask! ACTION STEP 1 Ask questions Is the quality of your Web site design as good or better than your competition? Visit your competitors' sites and see for yourself. If they are portraying a more confident image than you, chances are good that you need a redesign. What do your visitors think? Conduct a survey and find out. You can use a simple and free tool found at http://www.madmarketer.com/diane