Business Blogging: Hills to Climb in Europe

Over half of the business executives in The Netherlands and Germany find blogging a mystery; and, although French executives are au fait,' few of them are bloggers. These are among the findings from the latest UPS between September and November 2005. Countries in the survey were Belgium, France, Germany, Italy, Netherlands, Spain and the UK. The results were published at the end of February. The survey reports wide-ranging findings on the business climate across Europe and economic and employment forecasts for European companies, as well as global economic and political concerns. It includes some very interesting results related to how European business leaders find and consume news and information, and their awareness levels and usage of social media like blogs. Newspapers are still the primary source of information for Europe's business leaders, the survey says, although fewer now bury their heads in the papers to get business information than the last time executives were asked, in 1999. Almost equal numbers in the UK power-up their computers and browse online as read the papers, while executives in Germany and Italy still rely heavily on the printed word. Few senior executives turn on their televisions or radios to learn about business:

Via Reputation Watch