Business blogs: Fad or long term communications tool

Business blogs are often referred to as being a fad. You know the line. It usually includes terms like "fad", "personal diary", "self important", and of course "waste of time and resources". My good friend John Jantsch (pictured left) of John Jantsch says this about business blogging as a fad: Blogging as a business fad seems to be passing - and that's a good thing. Now maybe people will settle down and look at a blog, at using a blog for business, for what it is. Just another, albeit powerful, marketing tool. Yes, every business needs a blog, not so they can say they have one, so they can finally say something because they have one. Now I'm not saying that you can't have open and transparent conversations with your clients and prospects through other means, I'm just saying that people don't. As John says, blogs are being recognized for their value as marketing and public relations tools. As a communications medium for sharing the company's ideas and vision, a blog is a very powerful tool. Along with company specific data and facts, a blog also provides general information on the industry, other knowledge sources, and product use assistance. The concepts provided by a business blog are limited only by the writer's imagination. Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World for yourself.