Business Week: Web 2.0 is a Reality

The Live Web portends a real sea of change for business. In the CEO Guide to Technology Business Week content syndication and sharing with RSS feeds. Business Week suggests that CEOs should be aware of how these applications can be applied, both internally and externally. Here are some examples: Ernst and Young are using a blog platform with editable web pages and feeds for collaborative work in teams Ipsen, the European pharma giant is using blogging software to collect and distribute competitive intellignece Sun MicroSystems and GM are using external blogs to stay in touch with customers and stakeholders. The key challenge, says the guide, is for executives to learn about Del.icio.us | Yahoo! My Web | Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.