Only 16% of the companies surveyed said they were investing in blogs, compared to 63% for web services, 28% for peer-to-peer networks, and 19% for social networks.78% identified web services as the Web 2.0 technology/tool most important their their business.
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Businesses Loving Web 2.0... Except Blogs?
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Putting People First blog just posted about a survey that strategy consultancy McKinsey just conducted with executives about web 2.0 technologies and found significant interest and support, but they still shy away from blogs:
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