BusinessWeek Gives Blogs the Cover Treatment

Whew, relief. I have been dying to talk about this for months. BusinessWeek this week has a cover story on blogs. I am part of Blogspotting. It will cover how media, business and blogging are colliding. The story's message: blogs will change your business! Get on the Cluetrain or you will be run over!!! A special shout out to Heather Green. She and I spent a lot of time together over the past few months and we had a blast. Maybe now the business world will be convinced that blogging is here to stay! Excerpt added by murdok Editor: It's the latest wrinkle on Descartes. I blog therefore I... consult. An entire industry is rising up to guide companies into this frightening new realm. And the consultants establish their brands and reps with their blogs. Perhaps the biggest is Steve Rubel. A year ago, the exec at the PR firm CooperKatz & Co. started his blog, Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.