BusinessWeek Misses the Point on UGC

November 21, 2007

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BusinessWeek Misses the Point on UGC

BusinessWeek magazine has a piece about user-generated content and how it’s never really drew that many viewers.

Of course, it’s possible that Mania either didn’t approach that part of its business properly, or didn’t bother looking for the diamonds in the UGC rough — or maybe people were too busy uploading their stuff to YouTube and DailyMotion and Metacafe. It’s tough being third or fourth to the party, as a number of commenters have pointed out half-decent UGC over that any day.

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