I've quoted this before, but it's worth quoting again (many more time most likely)... "How do you ask for a link? Asking for a link is about asking if you can do business with somebody. Links are much like currency on the web: If you don't have a value proposition then don't bother asking for a link. If you do have a value proposition but still don't know how to ask for a link you may wish to consider very early retirement." - Text Link Valuation Basics:
- # of backlinks
- # unique linking domains
- relevancy of backlinks
- theme of site
- number of outbound links on the page
- surrounding text - length and type of link
- theme of the specific web page.
- Ideas for link pricing analysis tool
- train someone to do your link buying for you. Be an affiliate for uslink borrowing Affiliate programs are a potential way to develop link popularity if you have an attractive program. Have folks put up links now, and offer them a percentage of sales later. Make sure the links are set up through the appropriate type programs that will pass link popularity. Use a mod-rewrite (or IIS equivalent ISAPI filters) and permanent redirects to help with this. I'm a resourcelink begging Sure you areIf your site truly is a resource (and being a resource to make you money doesn't count), then you may actually just mention it to other website owners when you write an article or some information of value. If you take this approach, however, you should offer them a bit of advice, insight, or constructive criticism on their site. I am always appreciative when someone takes the time to tell me something that helps me out (like my images don't show up in IEthanks Danstill workin' on it). This approach is tough though because it's been abused with mass mailing. I can help you ranklink bartering Offer links in returnperhaps from other sites that you own. The more sites that you own, the more value you have to potentially barter in return. Stay away from reciprocal links when possible. Offer something to them for free. Buy their office pizza. Send them some of your favorite coffee. Give them your software for free. Send them a product for free. Bartering is quite beneficial with other folks that "get it". Surround yourself with folks that are successful if you want to be successful. Offer VALUE As you can see with these, and potentially many other ways to attract links there are is one common themeyou need to provide something of value. There has to be something offered as incentive to spur the action. Form relationships with folks within your industry. Each industry has an online community that has taken to computers and the internet and adopted the benefits that come with it for their line of work. Befriend those individuals and brainstorm ways you can work together for mutual success. The SEO industry is amazing this way. Despite being in competition with each other, most SEO's are amazingly cooperative with sharing information and resources for becoming better at what they do. My brother laughs at me listening to me tell nearly every client that I talk to that the "paradox of the web is that you have to give to get back". I say it over and over because it is true. Altruism has turned into a unique selling point. Just ask the white-hatters who have been selling "ethical SEO" for the last 5 years. Many people have earned great livings through the credibility and accompanying work that came along with running an online community. Recent favorites on link development
- Link building strategies that work in 2005
- Link development strategies in the age of the sandbox by BadRank & page penalization
- Link building by Andy Hagans independent marketing consultant from the SEO school of thought. Todd earned a bachelors of business adminstration from Northwood University in 2003 while running an web design and consulting firm Webmasterworld and
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