Buzzmetrics, Intelliseek Merge with Nielsen

Buzzmetrics today announced they Long Tail dominates. The takeaway here is that it's very hard to build knowledge about the world of consumer generated media if you're not culturally built for it. It's much easier and faster to buy this knowledge, rather than building it on your own. Consumer generated media simply moves too fast. I think we'll see the same shifts occur in the PR and advertising agencies worlds. These business also were built around big media. It's easier to buy this knowledge - either by recruiting top talent or by acquiring agencies outright that are experienced in conversational marketing - than it is to build this capability from the ground up. And no, CooperKatz is not for sale. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.