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Call it What You Want, the Web is Changing

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The tech blogosphere is troubling lately. Lots of Yahoo! acquisition. Lots of silly debate, as exemplified by the current discussion about dustup amongst geeks but debating the legitimacy of Web 2.0 doesn't seem to be a worthwhile use of our intellect. The semantics surrounding the coining of this phrase, who has the proper definition of it, and non-existant definition, the idea of it being the web as platform', or in it representing a buzzword compliant application. It presents a way to encapsulate the fact that the web is changing at a very fundamental level, that web technology is getting better, smarter, more fun, and more efficient. At the very least, Web 2.0 is a much better phrase than the words wiki' or podcast'. It embodies two elements of familiarity - the word Web' and the idea of versioning. Geeks will need to do their best to overlook that it is not really a new release of the web. Skeptics will have to bear with the fact that businesses and entrepreneurs might use the term inappropriately, in order to make themselves more marketable. And those who embrace the phrase might face the ridicule of mockers, who have nothing better to do than to crudely slander those who talk or write about a made-up concept. Traitors in our Midst: "I think what's really dead is the discussion of whether Web 2.0 is real/unreal/a bubble/a whatever - it's like blogging about bloggingit gets old." It is old. So, whatever you want to call it, the web is changing. But with what has been set in motion, the force behind Web 2.0 will not be undone. The once meme will become the moniker for heralding the second coming of the web. As we use the term "dot.com" to reference the early days of the web, Web 2.0 will also be solidified as an era. The web is changing and for better or for worse, the movement has been given its name. The dawning of Web 2.0 is upon us. TECHNOSIGHT blog.

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