Mike Bazeley of the But Andy Beal, a search engine marketing executive, said he is not convinced that many people will bother to download the software package, particularly since most, if not all, of the software is already freely available on the Internet.
``Unless they're offering something unique in the bundle, I don't see how they'll get much from this,'' said Beal, president of Fortune Interactive. ``Most people will have already downloaded these.''
We also discussed why Google had decided to offer such a strange mix of products, especially as some of them are not owned by Google. My guess is that Google just wants to give Microsoft (another) bloody nose. While only half the software in Google Pack is owned by Google, the other half is most certainly not owned by Microsoft and in many ways the offerings compete with Microsoft. Google knows that it doesn't necessarily need to win the audience, but can have the same net effect if it can persuade people to stop using Microsoft products - reduction in market share for Microsoft, strengthens Google.
``If they can do that, then they've won a small battle because they got you to stop using Microsoft products,'' Beal said.
Andy Beal is an Marketing Pilgrim and reach him at
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Can Google Pack and Video Win the Battle?
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