Seventy-eight percent of marketers view social media marketing as a way to gain a competitive edge, but only 7.7 percent of online marketing spend goes towards social media according to Coremetrics survey "Face of the New Marketer."
Even with an interest in social media, 33 percent of spend, on average is devoted to online advertising and 28 percent to online promotion design and implementation. Fifty-eight percent of respondents have added user-generated content or reviews in the past year. Thirty-one percent have implemented a blog and 25 percent have added an RSS feed over the past year.
 was the top priority, but ranked fourth in terms of time and budget allocation. Twenty-two percent of a marketers time was focused on email campaigns, while the biggest portions of budgets (33%) go to online advertising.</p>
<a href=)
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!