Market research firm eMarketer has saw the site drop slightly to number 6.
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They quote estimated YouTube revenues for 2008 and 2009. The estimates are quite varied, but none of them exceed $500 million, and the rest are significantly lower. eMarketer then cites analyst estimates for how much it costs to keep YouTube running.
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eMarketer's conclusion is that YouTube is unprofitable, and that they need to form more partnerships and offer more premium content, which can be more easily monetized.
Well, we've just started to see the beginning of this. Last week, YouTube kicked off its offering of movies and shows, as reported by Murdok Universal parternship on Vevo, which has potential). While this is certainly a step in the right direction for YouTube, it's going to take more than what they've got at this point to compete with Hulu and other online video destinations.
Yes,
It's not that YouTube doesn't have any current major studio content, but it's going to take more than what it's got if it wants to monetize
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Can YouTube Monetize the Hulu Way?
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