Canary in Coal Mine VS. Boy Who Cried Wolf

Back in September I posted that I thought it was somewhat sketchy got flamed for it. Recently Blake Ross, the creator of Firefox, Matt Cutts needed to make multiple blog posts about. Based on the credibility and market position of an author certain stories may be important, or may be worthless. Even completely true stories may still cut at your credibility if you don't later reference them again to remind the dismissive parties of how their thought process changed over time. The media is largely owned by conglomerates tied to banks, geared toward selling ads and their business agendas, manipulated every day, but most authorities would like people to blindly trust the media as a representation of truth, even as that same media wraps self serving messages in Black Hat SEO largely because I own the matching domain. But even after about an hour of talking, showing highlights of how search engines pay for much of the spam, and Nice. And then you remember that stories need to sell ads. To do that they exposure. To do that they have to be controversial. They have to be pitched, sold, and then the matching facts have to be collected. Rarely is there ever enough column space to risk challenging conventional wisdom if you can be controversial and conventional at the same time. Knowing that the whole polarized black hat vs white hat garbage was going to get more and more self serving press was probably smart marketing, but is it SEO? And, if a site that cost me a half a day and under $100 gets me featured as content in the London Times (with an HTML link) is that efficient marketing? A year and a half ago I predicted that Google would eventually anything without a brand will eventually be commoditized by cheaper communications, search, more efficient markets, and other forms of automation that are good enough. Comments Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: Aaron Wall is the author of SEO Book, an ebook offering the latest search engine optimization tips and strategies. From Threadwatch community.