called the Internet a cesspool. Now Google along with search rivals Yahoo and Microsoft are working together to clean up that cesspool to some extent.
Much of this "cesspool" comes from duplicate content, and a tag has now been revealed jointly from the three search engine giants that can give your pages the URL format that they all prefer. This is called the Canonical Tag and looks like this:
<link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” />
As Google explains (Yahoo and
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