While visits to online career development websites continue to grow, fuelled by fears of job security and increased layoffs, there’s one particular age group that has grown faster than others.
Visits to career development websites grew 20% YoY, significant surge in visitors aged 65 and older, increasing 41% from 2.5 million unique visitors in January 2008 to 3.6 million in January 2009.
It appears the need to generate income is motivating the older generation to stay in work, especially during difficult and uncertain financial times when their nest-eggs are less than secure, and they are turning to the Internet to seek out jobs. For many older job seekers who have lost long-term jobs, the Internet is a new medium through which to find new positions and opportunities exist for niche content to attract them.
This trend looks set to continue, according to a report out last year 
Overall, workers aged 65 and over are predicted to make up 6.1% of the total labor force by 2016, up from 3.6% in 2006.
In January CareerBuilder was the most trafficked job site with 20.8 million unique visitors. Yahoo! HotJobs came in second with 11.8 million visitors, while Monster.com was third with 9.5 million visitors.
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