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Case Study: 4iMedia Hidden Image Map Links

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Kay Schnewerk's 4iMedia.com is a German PR agency with clients from all walks of life, including (according to 4iMedia) the Federal Ministry of Education and Research. They promise "quality in communication," though their own homepage shows more spam than quality: they're hiding dozens of keyword-stuffed links by the use of an image map. To illustrate, have a look at the page the way it presents itself to casual visitors who chose 4iMedia's homepage for "slow" connections (the HTML, not Flash version):

Google webmaster guidelines deem inappropriate "hidden links." Opening the source of the page, we can see how these are implemented: advertise their PageRank on the - duplicate content? - 4imediaserver.com). And a search for , or pr-agentur sachsen, or pr-agentur nrnberg (see the keywords-stuffing list above) indeed returns 4iMedia's page on top of Google.com and Google.de at this time. Comments Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: Philipp Lenssen from Germany, author of Google Blogoscoped.

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