Search

CBS And Google Ready Radio Deal

2 views

A big test for Google's dMarc purchase could be announced very soon, with Google providing up to ten percent of CBS Radio's ad inventory. Such a deal with CBS could deliver $200 million in advertising revenue, not to mention sending considerable shockwaves through the advertising agency establishment that has dominated Madison Avenue for decades. MediaPost

Found an error or have a suggestion? Let us know and we'll review it.

Share this article

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!