The aggressive Internet strategy employed by CBS also includes the ability to learn from its missteps, as the network will go beyond its Innertube video service to syndicate content all over the Web.
CBS online strategy, and included a candid line about their
Since no one's going to Innertube for CBS video content, CBS will syndicate to the places where people are going. We have already seen one announcement where CBS will partner Last.fm, and
It's all about the money. Whoever sells the advertising keeps most of what they can scratch and claw out of that $9 billion being tossed around in upfront money. If CBS can hang on to 90 percent of the ad dollars while doling out the remainder to online partners, as the report suggested, it looks pretty likely other networks will want to investigate this further too.
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