CBS Mobile has partnered with four mobile advertising companies, AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.
"We believe mobile advertising is one the biggest business opportunities in the mobile world, and we want to be at the forefront of it," said Cyriac Roeding, Executive Vice President, CBS
CBS also said it will offer clients a variety of advertising options. Including text and banner ads on mobile Web sites, to commercials in video news and sports alerts, along with video ads within mobile video.
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