Cell Phone RSS: "Can you read me now?"

We've been hoping to get RSS on cell phones for a while and are starting to see it happen. Text-based RSS is a natural for delivering news to small cell phone screens. Cell phones are already more of a utility device in Europe and anecdotal research shows us that teens are pushing us, kicking and screaming, towards "Swiss army cell phone" status here in the States. Holtz notes, we should be pragmatic and focus on strategies to reach our goal instead of the latest shiny bead that catches our eye (he notes with a new Dell computer en route to his home for Christmas). So if this research is the shape of things to come, how will public relations adapt to reach our target audiences? Dan Forbush is rounding up a few PR bloggers to consider this in late January for his Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations