The online planning firm has experience with Ford, SBC, and Mercedes-Benz; now they want to help gather local Web sites into an advertising network. Unsurprisingly we tie Google into the mix.
Centro's debut today of its local media buying service, as have found low ad inventory, high prices, and lengthy lead times to get campaigns launched working against them.
Google's purchasing of "dark fiber" and a massive hosting facility in New York has been widely reported. Some speculation from pundit Robert X Cringely hasn't been as widely covered, but bears reviewing. We "The reality is," said Riegsecker, "even with the 1,300 (existing partners), there are quite a few that have some work to do before they meet the expectations of big ad agencies."
David Utter is a staff writer for Murdok covering technology and business. Email him
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
Centro Could Upset Google Ad Plans
1 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!