CEO's Guide to Enterprise 2.0

BusinessWeek's Rob Hof on a Enterprise 2.0 could flatten a raft of organizational boundaries -- between managers and employees and between the company and its partners and customers. Says Rob lays out the guide and on his blog:As a "CEO's Guide to Technology," it's clearly aimed at executives, so those of you who know this stuff cold may not be surprised. But we in Silicon Valley tend to forget that most of the rest of the world hasn't even heard of Web 2.0. In a flap over his Web 2.0 Conference partner taking out a controversial service mark on the term as applied to conferences. And in a Q&A, Ray Lane provides the Socialtext: "Now, most everybody I talk to knows what Wikipedia is -- and it's not a stretch for them to imagine a company Wikipedia." MORE FLEXIBLE. And not just imagine -- Dresdner Ray Lane interview provides a similar view:

Enterprises are fine with them. I've talked to a lot of chief information officers about this. As a group, financial institutions are wary because of regulations. They can't even use instant messaging without logging and archiving them. They've got to have a record of everything. But other than that group, every other kind of industry and CIO I've talked to absolutely buys into it and says, "Bring it on." Obviously, you have to meet security concerns. But I don't find chief executives wary of podcasts, blogs, wikis, or social networks.