CEO Says SEO A Waste Of Time

February 27, 2007

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CEO Says SEO A Waste Of Time

Is search engine optimization a waste of time? According to one man in the UK it is.

Anthony Fallon, CEO of Warrington Web Works, a UK Web Publishing company says that search engine optimization is both a waste of time and money to businesses and he can support his argument with proof.

Fallon says that businesses who are using distribution technologies, such as RSS, writing content for the benefit of site visitors and the improvement in SEO Mind Crime” on Google over the next few days.

The article was posted on Wednesday and 24 hours later the article appeared at positions 3, 4 and 6 on Google’s first page.

This was out of 826,000 indexed pages and Fallon believes that is proof why SEO is no longer needed in Web 2.0.

“Web 2.0 it’s all about your visitor,” Anthony added. “The new distribution technologies like RSS will get your message out there without any magic or manipulation of search results. The quality of Google’s Search technology is really coming on in leaps and bounds. If businesses can get in front of their customers without stuffing their content with keywords, it has to be a good thing. As for the SEO Industry, good riddance I say.”

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