Placing AdSense blocks on your site is just the first step to using them effectively; get the best information about their performance by using channels. The sky above the port was the color of television, tuned to a dead channel. -- William Gibson, Neuromancer
advise. AdSense users can choose between setting up URL channels and custom channels for their ad units. Arlene Lee of the AdSense Optimization Team explained the difference between the two in the blog post. custom channel for each one, giving them distinct names such as Left_Ad' and Right_Ad'. After you've regenerated the ad code for each ad unit and pasted it back into your HTML source, you can view reports for each ad unit separately. Optimizing may be intimidating to some publishers, but it is essential to wringing the most performance out of AdSense. Even the most basic tweak publishers use, that of matching the color scheme of the ad unit to the page, can help;
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