(Continuing notes from Forrester Consumer Forum. Who's using social computing technologies?
Who's Using Social Computing? Originally uploaded by- Changed twice-yearly experience to a daily experience
- Adding reviews with BazaarVoice increased the clickthrough rate by 43%
- Decide how involved you will be with social computing
- Map out what relationship you want to build
- Listen to what is being said to find unmet needs
- Participate in the conversations
- Start with RSS because it's easy and impactful - Put press releases in RSS
- Use blogs when you have something to say - Anyone can have a recruitment blog - Anyone can have an internal blog
- Deploy wikis where knowledge is needed - "Less frequently asked questions" Test original podcasting sparingly - Start with earnings calls and executive presentations Best practices in social computing - Be ready to act on feedback - Relationships can be messy, be prepared to make mistakes - Use existing marketing metrics to gauge your success Key quote: "Markets may be conversations...and trust and relationships create marketplaces." Tag: Add to Del.icio.us
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