Circuit City Promotes What Should Have Been Already

Circuit City stock was perhaps rather attractive to some at around a dollar per share; in a weird twist it’s somehow less attractive at 39 cents—maybe it’s the stink of death all around it, maybe that’s what Blockbuster smelled when they pulled out of an acquisition deal.

At this point, you could almost say Circuit City’s latest promotion is a last-ditch effort to right pricing-policy wrongs. The One Price Promise guarantees customers the same price in the store as the one listed online. But that couldn’t be the reason the company is failing—Best Buy was found out setting up fake intranet sites to trick customers into thinking they were mistaken about a listed online price, and their stock’s doing better than ever tons better than Circuit City’s.

It strikes me as odd that Circuit City even bothered with a promotion about as if it’s something special they’re doing, or that they bothered with