Cisco Rounding Up Digital Talent

A $250,000 promotion conducted by networking giant Cisco and Viacom's mtvU college network will support a "Digital Incubator" for broadband content. Cisco makes hardware that delivers most if not all of the Internet content people see at any given time, depending on where they are. Their networking equipment resides in server rooms and hosting centers worldwide. Hardware reliability can be a double-edged sword. If it doesn't physically break, a typical Cisco router can function for a long time. That presents CEO/president John Chambers and the executive team with a dilemma - how to drive new hardware sales. While the company profits on the various support agreements it sells, hardware makes a big difference on the bottom line. Today's Del.icio.us") | Yahoo! My Web | PreFound.com Bookmark Murdok - David Utter is a staff writer for Murdok covering technology and business.