Cisco Systems in Second Life

Second Life. How risky would it be to claim to be the first company to open two islands consecutively in SL? Based on experience, I wouldn't try it In an official company However, there's more detail in the Weber Shandwick-the company has plans to ingratiate itself to residents who are often inclined to be skeptical of businesses setting up in-world homesteads. One of Cisco's islands is a showcase for SL residents to learn about the company and its products. The second is for employees and customers to interact with each other as well as representatives of Cisco's technical and executive teams. With the two islands, Cisco appears to want to leverage both of SL's potential benefits: a strong relationship with existing residents and a virtual space for its real-life business. The idea of offering tech support is a good one. Given the relatively small population of SL, it's likely a customer would spend far less time waiting for help in SL than on the phone. Still, if the company is planning to "bridge the Real Life with the Second Life," as Hattar writes, you have to wonder how they'll accomplish that by segregating in-world residents from everyone else. The second island-the one for employees and customers-will also serve as a venue for executive briefings and training through the Cisco Network Academy. The company is also planning to add Cisco Field, an event amphitheater. It's no coincidence that Cisco Field is also the name of the SLURL. Reddit | Furl Bookmark Murdok: Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications. As a professional communicator, Shel also writes the blog

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