Citysearch Reviews Deal For Insider Pages

A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC's Citysearch.

Citysearch will plug in Insider Pages' user reviews of local businesses, and have over a million of them to offer visitors.

The purchase should help boost Citysearch's profile against rival services like Yahoo Local. As a market segment, local search has been forecast as a growing and lucrative one.

"Through this acquisition, Citysearch will strengthen our breadth of user-generated content across numerous business categories nationwide," said Peter Horan, CEO of IAC Media & Advertising.

Borrell Associates Yelp and others. Matt Marshall at VentureBeat