Joe Holcomb is the Senior Vice President of Marketing for BlowSearch. Over at his personal blog, he has written one of the most eye-opening reports on what is going on with click fraud.
Link:
Why the give you non-specific PPC refunds...
Advertisers have every right to expect PPC companies to disclose what happened to their advertising dollars. It is the advertiser's hard earned money that PPC providers are spending. However a detailed report of fraudulent activity is not something the PPC provider will deliver. Why? It would mean that they would have to refund every advertiser who received traffic from that bad source. They prefer to refund only their premier advertisers instead.
If you don't tell the advertiser specifically what happened to cause the refund then there is no risk that other advertisers will seek refunds related to that traffic source. This is sneaky, but it's a common practice across all major PPC providers. They keep the info in house so that they do not have to massively issue refunds to advertisers. It helps them retain revenue. Oh, I bet Sergey, Larry, and Eric are fuming mad at me right now! I'm glad I don't work for Google..
They don't really have "dedicated teams" looking at click fraud...
So as long as they keep you in the dark and give you lip service about "we have dedicated teams of engineers consistently monitoring our traffic" then you'll leave them alone. Advertisers seem to have bought into that rhetoric. It's a complete line of bull folks. None of the engines have a clue how to completely stop click fraud and they won't because there is too much money involved.
Wow! That's a very big finger Joe is pointing at his peers. BlowSearch announced their own methods for tackling click fraud, when they recently announced their own PPC product. Joe has internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at andy.beal@gmail.com
Click Fraud Exposed
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