Click Forensics has released pay-per-click (PPC) fraud figures for the second quarter of 2007.
The overall average click fraud rate was 15.8 percent for the second quarter of 2007. This was an increase from 14.1 percent in 2006 and 14.8 percent for the first quarter of 2007.
The average click fraud rate of PPC advertisements on search engine content networks, including Google
"Our clients are well aware that botnet activity is on the rise and that botnets are being used for a variety of online fraud activities, including click fraud." The FBI recently reported that botnets have compromised over 1 million U.S. computers. Their sophistication and growing numbers are making it more difficult for search engines to flag click fraud coming from these sources. "Click fraud has become the new spam and it's clearly a problem that is getting worse, not better," said Tom Cuthbert, president and CEO of Click
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