Client Communications as a Ranking Technique: Blogs, Newsletters and SEO

For the past year or two, search engine optimizers have been advising their clients to acquire links and improve site content in order to attract spiders and enhance rankings. Both Google-bot and Yahoo's spider, Slurp, find websites to include in their databases by following links from one site to the next. Making it easy for search-spiders to find and transit through your site is the best way to get your original site or new additions indexed as quickly as possible. Knowing how to prepare your content for both site users and search spiders is crucial to getting good placements and keeping site visitors. There are three easy and inter-related communication tools you can use to market your expertise while creating a highly useful link-path back to topic-specific sections of your site; articles, blogs and newsletters. StepForth uses each of these methods to support the Top10 placements enjoyed by our site and recommend you use them as well. The commitment is not too hard, even if you don't like writing, and can pay huge dividends along the way. First of all, your business is an expert at something. There is a reason you got into your field and a reason other people should think about your business. Finding your focus is the first and most important key to regular off-site communications, especially in relation to SEO. The next step is to figure out the most efficient and expedient way to express the information. Questions you should ask yourself include; how your target audience accesses information about your industry and the best way to distribute the information. Again, the most effective methods are, news-sites, blogs and company newsletters, all of which rely on written articles. News-Sites: (eg www.https://www.murdok.org, http://news.stepforth.com and select any past-issue from the drop-down menu. The newsletter comes out in a pre-fabricated HTML template and is sent to readers via Email in HTML format. This produces a newsletter that is standardized and very easy to read. There is generally the same number of articles with specific authors found in the same place every week. By the way, each of these past-issues are open for search engine spidering and help provide the foundation for the StepForth website's Top10 rankings. StepForth distributes this newsletter to a growing list of people who have directly subscribed to it by filling in an email text-box found on the front page of our site. Our email list is now huge and we did almost nothing to solicit email addresses from our subscribers. Another benefit we found in publishing a company newsletter is that other newsletters pick up its content (by standing permission, see below) and further propagate StepForth's link-density. The final method for easy mass communication is found in Blogs. Blogs are fairly easy to use but the effect of them is much more complex. Jim Hedger is the SEO Manager of