ClikitySplit Takes On Local Search

January 11, 2008

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Jim Clouse, who prefers "visionary" to CEO or founder, isn't saying

If that's too Silicon Valley buzz-wordy for you, never fear. The Tennessean who was schooled in Kentucky affirms that everybody who's seen his patent-pending visual marketing concept suddenly found their eyes "as big as saucers."

Perhaps one of those people includes ad mogul Donny Deutsche, who Clouse isn't ashamed to tell you will be featuring ClikitySplit on his CNBC show "The Big Idea," where the visual marketing engine is reportedly labeled "the it technology of 2008."

Here's how it works: Users type in a location at the site and Microsoft's Virtual Earth will take them there among a smattering of green and red dots. When the user mouses over a red dot (the green dots indicate generic business information similar to what's found on Google Maps), he or she can zoom in on a restaurant or hotel location to view a "dynamic billboard."

This dynamic billboard can include a menu or list of amenities, a slide show, a video, and/or an audio file produced and uploaded by the marketer. The user can book a hotel reservation (thanks to Clouse's earlier business