The report yesterday in Dutch business magazine Manifesto for Growth comprising Values. Says Ashford:
Now we need to make these principles tangible. Take such a term as responsibility. What does it mean in practice? I would say: look not only to your own work, but consider how you can help Coca-Cola grow outside your own task description. Now it is up to the people of Coca-Cola to present their views.The employee blog will be open for a week with one principle for discussion on each day - seven principles, seven days - and enables each employee anywhere in the world to participate. Brisk's report says that the method of this employee survey (a blog) is not unique, citing IBM's experience early last year. Ashford says he wants to see Coca-Cola management everywhere in the world setting an example and participating in blogging: "Leaders first, who are a main point for everything." (Digg | NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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