I don't have a problem, in principle, with character blogs and fake blogs. I haven't seen many that work, but that doesn't mean somebody won't come up with one that succeeds on all levels. I do, however, have a big problem with deceit, which is exactly what Coca-Cola has engaged in with a fake blog unmasked only after the Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blogSuggest a Correction
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