CoffeeCup Drinks Print Ads On Google's Tab

The search advertising company's attempt at auctioning off space in a number of magazines largely failed to deliver significant returns to Google. A half-page black and white ad in Martha Stewart Living, per its 2006 CoffeeCup Software through Google's Print Ad Auction: $4,000 That's a nice discount Nick Longo, CoffeeCup's CEO, received according to a BusinessWeek Success at print advertising looks elusive for Google, the dominant force in online advertising today. The article noted how a $3,000 ad in Budget Living magazine yielded only $181.37 in sales for BluePenguin Software's anti-spyware product. (A helpful hint for advertisers: if you advertise a fee-based product in a magazine titled Budget Living, and free options like LavaSoft's Windows Defender exist, don't be surprised if budget-minded readers pass over your product for a free one.) Give Google credit for making the attempt. While the print auction will likely draw the same sort of criticism as the recent beta launch of its Finance product did, those naysayers should heed the Tag: Add to document.write("Del.icio.us") | Yahoo! My Web Drag this to your Bookmarks. David Utter is a staff writer for Murdok covering technology and business.