Coke Expands Viral Marketing Efforts Online

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

Submissions will require entrants to visit the YouTube pages that Coke has set up for the contest, which in essence, implements a socially integrated marketing strategy that many have predicted would be the next big promotional movement by the major brands.

As for the details of the contest itself, here’s what