Colleges across the country are implementing or have implemented text- based messaging systems in order to communicate with students in the event of an emergency.
At the University of Wisconsin, the school sent out bulk emails and bought an ad on Facebook to alerts students of a suicidal gunman who was on campus. University officials paid Facebook $100 to post a flier on the school's social network. The ad instructed users to click on a link so they could stay informed about the search for the gunman.
While getting the word out in an emergency is important it can also present some challenges. James F. McShane, associate vice president for public safety at Columbia University told the New York
Even with the challenges that mass communication presents schools are taking advantage of the technology that is available in order to better communicate with students in the event of a crisis.
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