Comments are the backbone of the social web. Everything is going social if it has not already been that way for some time. Why is that? People are social by nature. It's how we communicate. It's how we learn. It's how we teach. Do you find comments to be valuable resources? conducted an interview with James Smith, Chief Revenue Officer for the Huffington Post, a very popular social news site. In fact, James attributes the site's success to being social. He says the site currently logs over a million comments a month.
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"The reason I like to read HuffingtonPost is because of the comments - it makes it feel so much more community based AND the comments are refreshed quite quickly," writes Susan,
Of course this helps page views, which can help advertising, and so on and so forth. This benefits everyone involved. Advertisers get more clicks. Publishers get more money from advertisers. Readers get more valuable content - not only from the comments, but because if the publisher is doing well financially, they'll be able to keep providing the content. Everybody wins. Furthermore, the publisher will be more inclined to post on subjects of interest, because they will attract comments, and the cycle continues.
Sometimes readers need a little push for commenting (which is why you'll often see comment links scattered throughout Murdok content). It's simply a call to action for added value for all parties. Blogger Neville Hobson has a Tell us
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