Companies and Marketing 2.0

Just saw on Emily Chang had posted about created a feed, using flickr, del.icio.us, last.fm, etc. She went the extra mile and created a mySQL database on her end to archive this feed.

This is fascinating, but even more so is the comments on her post. People from AIM, etc. are telling how their service does something similar. That’s interesting in that I had no idea there were companies doing this AND in that these companies know that these comments will resonate to a targeted audience that they want to reach.

From a marketing standpoint, this clearly demonstrates the need to follow not only your name online, but conversations that are of import to your company. No search feed would have clued these people into Emily’s post.

These are likely either 1-regular readers of her feed or 2-regular Techmeme readers (being that Comments

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