The Interactive Advertising Bureau (IAB) has announced the release of "Helping the interactive industry define a click and the standard for measuring one has been an extraordinary effort on the part of the IAB and its members," said Shuman Ghosemajumder, Business Product Manager for Trust & Safety for Google. "It is an important step that continues to reinforce interactive media's role as the most accountable and measurable form of advertising."provide feedback on the guidelines, so you might be able to get your two cents included too if something of value has not been referenced.
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